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‘Virtual Farmers’ Market’ Assigns Its $5-10 Mil. Global Account
ATLANTA–Turkel Schwartz & Partners has been named agency of record for Foodtrader.com, an on-line food industry commodities exchange operating in 170 countries.
The agency’s challenge, for what sources say is a $5-10 million account, is to create brand identity while building awareness and membership for Foodtrader.com, as the Web transforms what has traditionally been a rigidly structured, relationship-driven industry.
“The goal is to develop strategies that will change those long-term relationships,” said the Miami shop’s president, Philip Schwartz, “and make Foodtrader.com
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