Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — The Food Network has begun talking to agencies this week about handling its estimated $5-10 million creative account, sources said.
Sources said Food Network executives held informal meetings with several unidentified New York shops this week. The incumbent is GWhiz! Entertainment in New York, a division of Grey Global Group, whose media arm, MediaCom, handles media duties on the account.
GWhiz! executives could not be reached for comment, so it was unclear if the agency would be participating.
Adam
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in