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NEW YORK Eighty-five percent of the leading food brands that target children through TV advertising also use branded Web sites to reach kids, according to a new survey.
Such information may prove useful to policy-makers and others seeking to curb high childhood obesity rates, said the Kaiser Family Foundation, which conducted the survey.
“Online advertising’s reach isn’t as broad as that of television, but it’s much deeper,” said Vicky Rideout, vice president and director of Kaiser’s Program for the Study of Entertainment Media and Health, who oversaw the research.
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