Food Lion's Spots Are Chatty About Low Pricing

Call it a bit of Kash N’ Karry-over.
Food Lion’s new branding campaign from Ames Scullin O’Haire lifts a page from the agency’s work for sister grocery chain Kash N’ Karry. It uses the same chatty character who spontaneously interviews customers about the benefits of shopping at the store.
All the ads feature Los Angeles actor Jim Meskimen as an amiable interrogator whose lighthearted attitude is a toned-down blend of Robin Williams and Bill Murray.
But where Kash N’ Karry’s ads, which have been running for a little over a year, emphasize fresh produce and meat selection, the new Food Lion spots focus on low prices and show Meskimen dressed less formally.