Fonterra Goes to BBDO, OMD

NEW YORK BBDO has confirmed winning an international pitch for creative duties on Fonterra Brands, which sells dairy products such as fortified milk, yogurt and cheese.

The New Zealand-based company spends an estimated $120 million in measured media in Asia, Australia and New Zealand, sources said.

The assignment will be led by BBDO’s office in Singapore, which will oversee work for those markets.

Fonterra’s labels such as Anchor & Fernlead, Anlene, Anmum, Mainland and Tip Top are expected to roll out in other markets over the next two years, sources said.