Foliofn Invests in First TV Ads

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Partners & Simons has returned to the financial services niche in a big way, launching a $10-20 million campaign for Foliofn.

The client, which tapped the Boston shop some weeks ago, provides Partners & Simons with its most visible national showcase since the agency’s output for Charles Schwab & Co.’s online investment unit began to fall off as the 1990s drew to a close.

The Foliofn launch, coupled with the agency’s recent nCipher win (see page 7), constitutes something of a comeback for the 30-person shop.

“We’re not doing anything differently than we’ve done to prosper our business or advance our way of working,” said agency president Tom Simons.





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