By Steve Krajewski
DALLAS–Fogarty Klein & Partners in Houston has hired former healthcare marketing executive Cynthia Greene McChesney for the new post of director of business development.
McChesney said she began informal discussions with Fogarty executives last fall about the growth potential of healthcare accounts, specifically in the Houston market. Those talks mushroomed into the subject of having a dedicated person to handle new business efforts, a task previously split primarily between agency principals Bill Fogarty and Rich Klein.
McChesney brings more than 16 years of advertising and marketing experience to the post from both the agency and client sides.
Before joining Fogarty, she served as director of product marketing and development at Albert Einstein, one of Philadelphia’s largest healthcare networks.
She has also had agency stints at BBDO, Detroit, and Levine Huntley, New York, as well as serving as manager of marketing for the defunct United States Football League.
McChesney said she, Fogarty, Klein and agency president Tom Monroe have discussed likely areas of new business for the shop, whose 1996 billings of $147 million represented a slight increase over the 1995 total of $139 million.
Among the categories identified as growth areas are high-technology, packaged goods and healthcare. ‘Actually, we already do a surprising amount of packaged-goods work,’ McChesney said, adding the shop is better known for its retail clients.
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