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Officials with Fogarty Klein & Partners in Houston last week resigned the estimated $10 million broadcast advertising account of Randall’s Food Markets rather than continue in an ongoing re-view for the business.
Agency principal Rich Klein said FK&P had been considering whether to step away since Randall’s began discussions with other shops before Thanksgiving. “We just feel at this time its best to move forward without Randall’s,” said Klein. FK&P plans to serve Randall’s until the company chooses its new agency.
Randall’s had previously narrowed finalists to Fogarty, Rives Carlberg and BBDO in Houston; Temerlin McClain, Irving, Texas; DDB Needham Dallas; and an undisclosed California agency.
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