Fogarty Checks Out

Officials with Fogarty Klein & Partners in Houston last week resigned the estimated $10 million broadcast advertising account of Randall’s Food Markets rather than continue in an ongoing re-view for the business.
Agency principal Rich Klein said FK&P had been considering whether to step away since Randall’s began discussions with other shops before Thanksgiving. “We just feel at this time its best to move forward without Randall’s,” said Klein. FK&P plans to serve Randall’s until the company chooses its new agency.
Randall’s had previously narrowed finalists to Fogarty, Rives Carlberg and BBDO in Houston; Temerlin McClain, Irving, Texas; DDB Needham Dallas; and an undisclosed California agency.
In addition to the review, which was obviously a catalyst in FK&P’s decision, Klein said another factor was the account’s billings reduction over the past few years. The agency’s television ads for Randall’s, Tom Thumb and Simon David have been supplemented by print work developed in-house by the grocer.
Rumors of FK&P’s loose hold on the account have been periodically floated during the shop’s eight-year tenure. In 1994, speculation mounted that the account was possibly shaking loose after another agency was hired to help ease the conversion of Tom Thumb stores in Austin, Texas, to the Randall’s nameplate. But FK&P rebounded with a spring 1995 campaign that debuted in front of two million viewers in Houston and Dallas during late-night television newscasts.
Frank Lazaran, Randall’s senior vice president of sales and marketing, could not be reached.