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BBDO Minneapolis, dominated by its $40 million Hormel business, will try to make better use of its agency network to back new president Denny Haley’s goal of becoming a stronger player in the market.
“Maybe it’s a parochial point of view, [but] we’re going to create and build things out of this market,” Haley, 53, said last week. BBDO worldwide president and North America CEO Andrew Robertson “has a plan,” Haley said. “It will unfold.”
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