Flowers Picks Up Dallas Market Center

DALLAS Dallas Market Center has consolidated its advertising account at Flowers & Partners Marketing Communications, the shop said.

The Dallas agency has been doing project work on the client’s apparel account since March 2003, following an undisclosed review. DMC previously worked with incumbent The Wood Agency, formerly Parker & Wood of San Antonio.

“Based on the performance of the Flowers & Partners team, we’ve decided to consolidate all of our advertising with the agency,” said Jane Robertson, DMC senior vice president of communications.

In the last year, the shop has branded and introduced DMC’s FashionCenterDallas, a 1 million square foot venue for apparel and accessories. Since the launch in March 2004, attendance has grown 70 percent and new buyers have increased by more than 150 percent, the client said.

The agency will now be responsible for marketing DMC’s gifts and home accessories, as well as providing the client with corporate advertising.

“We will continue to build upon the brand we have established for FashionCenterDallas,” said shop president Paul Flowers. “The DMC has given us the freedom to push our work to the edge, and it has really paid off.”

According to Flowers, the agency will launch a print campaign in the fourth quarter that will include trade ads and direct mail components.

Billings are undisclosed.