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Pedone & Partners has won 1-800-Flowers.com’s $20-30 million creative account. Incumbent Kirshenbaum Bond & Partners did not defend the business.
The review took place before the arrival of chief marketing officer Jerry Noonan. “When you have an IPO, you make a commitment to the shareholders to spend X amount of advertising dollars,” said Mike Pedone, president of the New York agency. “I think they couldn’t wait.”
1-800-Flowers added “.com” to its name to coincide with its initial public offering earlier this month, which raised $126 million.
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