Flowers Bakeries Picks Match

Match has won the estimated $3 million advertising account of Flowers Bakeries.

The win marks the fifth consecutive victory for the Atlanta agency in the last nine months, a streak directly tied to the arrival of account-side veteran and current Match president Sal Kibler last winter.

“Sal completes the package,” said Match principal and creative director B.A. Albert. “She is extremely talented at running accounts and making clients feel loved.”

In addition to Thomasville, Ga.-based Flowers, the shop has won Stone Mountain Park, a Georgia tourism venue managed by Silver Dollar City of Branson, Mo;Creative Loafing, an alternative newspaper distributed across the South; Edwards Pies; and Georgia’s Department of Industry, Trade and Tourism—all located in Atlanta.

The recent wins total $10-15 million in new billings, Kibler said.

In the bakery competition, Match defeated crosstown rivals Ames Scullin O’Haire and Austin Kelley Advertising in the final round of a review that began last month.

“Flowers is already...