Flower Show Looks to Grow via Match

ATLANTA The Southeastern Flower Show has selected Match as its advertising agency, sources said. The Atlanta shop was chosen following a review that included undisclosed agencies.

Match will develop a corporate image campaign for the event, held annually in Atlanta. According to Sal Kibler, agency president, the focus will be building awareness of the five-day show and demonstrating that it “goes beyond just floral arrangements.”

Kibler was part of the original flower show’s feasibility study in her first agency job, she said. Since its start, more than 16 years ago, the annual event has grown, drawing more than a half-million visitors and contributing nearly $1.3 million to its beneficiary, the Atlanta Botanical Garden.

Southeastern Flower Show board of trustees president Sharon Flores said that Match was tapped to help the show grow and reach its goals as outlined in a five-year plan. One goal is to make the show a destination event that attracts visitors from throughout the Southeast.

The show will be held Feb. 18-22 at the Georgia World Congress Center. Campaign spending was undisclosed.