Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Miami-Dade County’s Collection of Ad Talent Turns Off Locals
ATLANTA–Advertising agencies located throughout the Miami-Dade County region are complaining that local government is transforming what could have been a plum account into a lemon.
For the first time, Dade County (Fla.) officials will recruit area shops to create a pool of talent for the marketing and advertising of each branch of regional government. County government sources estimated the account has a cumulative worth of $1.5 million.
The ultimate value will be considerably less for whichever shop is invited to participate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in