Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Merkley + Partners is getting into the juice business.
The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual media spending is estimated at $12 million.
Merkley landed the assignment after a review. Sources identified the other finalists as Cramer-Krasselt, The Richards Group and The Sawtooth Group.
Chris Groom, vp of sales and marketing at Florida's Natural, led the search, which was managed by Select Resources International in Santa Monica, Calif.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in