Florida Panthers: CHECK MATE

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



Like most Floridians, creatives at Crispin and Porter/Miami don’t expect the expansion Florida Panthers to walk away with the Stanley Cup next season. So rather than hype the team’s prospects in their new television campaign, C&P decided to trumpet immediate spectator benefits, resulting in the highly honest tag, ‘Good hockey. Great air conditioning.’
The line round out a spare, low-tech spot in which a bespectacled banker – standing in suit and tie in the middle of an ice rink – lists the benefits of his bank, including ‘great checking.’


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in