Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON High-end home flooring concern Pergo on Friday said it selected Havas’ Arnold to handle its ad account on a project basis.
Independent The Richards Group in Dallas had handled the business.
Sources said Boston-based Arnold outpaced indie Doner in Southfield, Mich., in the final round of a review to win Pergo.
The client spent an average of $12 million annually on ads from 1999-2001, but only $1 million last year, per TNS Media Intelligence/CMR.
Earlier on Friday, a representative of the Raleigh, N.C.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in