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Rhode Island Agency Scores Assignment To Promote Software From Smith & Wesson
BOSTON–Fleming & Roskelly last week hit the bull’s eye, landing an integrated marketing assignment from the newly formed Public Safety Technologies division of firearms maker Smith & Wesson.
The Springfield, Mass.-based division offers a line of software products designed to automate law enforcement functions such as booking and identifying suspects and taking official statements.
The Newport, R.I., agency is charged with developing an advertising and public relations program “to make sure the police are aware Smith & Wesson is in the software technology business and that we have a suite of products” to meet their needs, said client official Warren Tomek.
A print-based branding campaign is slated to break in about three months and will run in vertical trade journals such as Law & Order and Law Enforcement Technology, said agency president Paul Fleming.
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