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With the Red Sox and Yankees battling for first place, FleetBoston Financial today launches a multimedia campaign here and in New York highlighting the financial insti-tution’s sponsorship of Major League Baseball.
The ads are Hill, Holliday, Connors, Cosmopulos’ first significant effort for the client since Fleet acquired BankBoston last year and the new entity awarded its $40 million account to Hill, Holliday, which handled BankBoston.
Arnold Communications, Boston, had Fleet.
The campaign is intended to underscore Fleet’s increased size and help establish it as a premier financial-services brand, said Hill, Holliday evp Karen Kaplan.
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