Fleet Divides $150 Mil.

Fleet Financial Group last week split its $150 million direct marketing account between Blau Marketing, Wilton, Conn., and Devon Direct Marketing & Advertising, Berwyn, Pa., following a review.
How the account will be divided is currently under discussion, although Betsy Richardson, senior vice president of corporate marketing at Fleet, said the aim is to give the agencies equal portions so “both the workload and the compensation are even.”
The assignment covers direct marketing chores for Fleet’s credit card business, which had been divvied up among various shops, as well as corporate direct marketing duties, formerly handled by Clarion Direct in Greenwich, Conn.
While Blau is new to Fleet’s roster, sister agency Arnold Communications in Boston and its antecedents have been Fleet’s agency of record on advertising for more than 40 years.