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Consultant Examines Direct Marketing Agencies in $100 Mil. Review
BOSTON–Aiming to consolidate its growing credit card business, Fleet Financial Group has retained a consultant to review direct marketing shops vying for an account with spending pegged at more than $100 million.
Fleet wants to consolidate its various credit card-related direct marketing assignments at one or two agencies, said Betsy Richardson, senior vice president of corporate marketing for the client. The review stems from Fleet’s buyout of Advanta Corp.’s
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