Fla.'s $70 Mil. Is Up In Smoke For 3 Finalists

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As Texas reached a $15.3 billion settlement with the major tobacco companies– earmarking funds for what could be the largest anti-smoking marketing initiative to date–officials with the State of Florida identified the trio of finalists for its $70 million anti-tobacco advertising account–also paid for via legal settlement.
Texas has set aside a $200 million war chest for advertising, marketing, education and enforcement efforts as part of the settlement that was agreed upon earlier this month.
Thirty-six more states are in negotiations with cigarette companies, which have paid out millions of dollars in return for some concessions, including limited immunity from lawsuits.
Observers said that if the current trend continues, state by state, billions of advertising dollars will be spent on anti-smoking campaigns across the nation.
State of Florida officials have already selected three finalists for an 18-month campaign targeting youth.



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