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Blue Cross/Blue Shield of Florida is in the final stages of a review for its advertising account, confirmed a consultant working with the client.
In a request for proposals from Blue Cross/Blue Shield of Florida vice president of advertising and market communications David Pizzo, obtained by Adweek, the client’s 1998 advertising and marketing budget is in the $8-12 million range.
According to Chris Kennedy, managing director of Direct Effect, a consulting firm working with the client, the review has reached the final round.
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