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DALLAS A new 30-second television spot from Fogarty Klein Monroe for HCA Affiliated Hospitals in honor of February’s Heart Month gets its message across with the song “You Gotta Have Heart” from the Broadway musical Damn Yankees.
To the accompaniment of the upbeat standard, the commercial shows a physician, a runner, a computer scientist, a Hell’s Angel and others revealing their “hearts” in different ways. Heart-shaped balloons, a tattoo, a graphic on a computer monitor and a painting on a canvas flash on the screen to represent each person’s heart.
“The
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