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Friedland Jacobs Communications has been awarded the estimated $15-20 million Hollywood.com account following the launch of the Web site’s Red Carpet Sweepstakes campaign.
The entertainment-focused agency, based in Burbank, Calif., developed the sweepstakes campaign on a project basis. It will now create a multimedia branding campaign to draw attention to the site, which provides show times, theater listings and entertainment news to movie enthusiasts nationwide.
Client executives said they chose FJC partly due to the success of its sweepstakes effort, which launched in January.
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