Dr Pepper Ten Brings Back Fizzly Adams in Another Amusing Spoof of '70s Beer Ads

Deutsch fine-tunes the brand's dated masculinity

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IDEA: Masculinity was different in the '70s. It was gentler, hairier, John Denver-ier. And it was captured memorably in the outdoorsy beer ads of the era from brands like Coors and Hamm's.

Lately it's been recaptured, amusingly if ridiculously, by Deutsch/LA in parodies of those ads for Dr Pepper Ten, the male-targeted diet soda. Dr Pepper Ten's mountain man is back in a new 30-second spot that dials back the absurdity of last year's spots and hews more closely to the source material.

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