MINNEAPOLIS – Martin/Williams here was confirmed last week as the fifth agency pitching the $25 million National Car Rental account. Other agencies in the review (ADWEEK, Nov. 1) include Leo Burnett Co., Chicago, W.B. Doner & Co./Southfield, Mich., Ayer/N.Y. and Hill, Holliday, Connors, Cosmopulos/Boston. National began briefing agencies last week and pitches are scheduled for the end of November. A decision is expected shortly thereafter.
Copyright Adweek L.P. (1993)
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