Fitzgerald Wins InterContinental

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DALLAS InterContinental Hotels & Resorts has hired Fitzgerald + Co. to handle advertising for its North American region after a review.

The Atlanta-based shop said it would help build the client’s overall brand awareness in the United States, Canada and Puerto Rico and support efforts of individual hotels.

“Fitzgerald emerged as the agency uniquely able to translate and communicate our strategy and create a positive impact on our business,” said Janis Cannon, vice president, brand management at InterContinental.

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