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A new branding campaign for Georgia Power illuminates life’s little moments while placing the end product in the background.
The work is Fitz-gerald + Co.’s first for the utility since winning the estimated $12 million account last spring.
The goal is to increase “favorability ratings” with customers for when energy deregulation gives Georgians a choice of suppliers, according to agency senior vice president and group director Pam Piligian.
“The brand is in good shape,” she said. “We wanted to reaffirm its reputation for reliability, fair pricing and customer service.
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