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Fitzgerald & Co. is in the casual dining business after besting three undisclosed agencies to become the lead creative shop for Carrabba's Italian Grill, a chain operated by Bloomin Brands.
The McCann Worldgroup Atlanta affiliate is taking over from MMB, Boston for the restaurant, which spent $29 million in media last year, according to Kantar Media.
The shift follows Katie Knight's appointment as CMO of Carrabba's in October, after she served as vp of marketing for Bloomin Brands' Fleming's Prime Steakhouse & Wine Bar.
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