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Fitzgerald & Co. has made a pair of executive hires, one to fill a key role in its media department and another that brings an new dimension to the agency’s planning capabilities.
John Padgett has been hired to head the $116 million Atlanta shop’s media department as executive vice president and chief media officer. He had been with Coca-Cola for 11 years, most recently as national media manager.
Paul Gilberto has been installed as vice president of brand planning, a new position at the agency.
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