Fitzgerald to Direct ChoicePoint at Public

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ATLANTA Fitzgerald + Co. said it will work with ChoicePoint to develop consumer-related products.

Atlanta-based ChoicePoint provides risk management and fraud prevention information through a database of approximately 17 billion public records, including its National Criminal File of about 90 million records of felony convictions.

The Interpublic Group shop, also in Atlanta, contended against a handful of local contenders for the assignment, the client said. Billings are not disclosed.

ChoicePoint representative Chuck Jones said the company wants to see if services and technologies it already provides to large companies, such as employee and applicant screening, have consumer applications.

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