Fitzgerald & Co. Tops 4 Challengers To Retain TVA

Fitzgerald & Co. has retained agency of record status for the Tennessee Valley Authority, after a mandatory review.
The six-month process narrowed to five finalists before the five-year Atlanta incumbent was named the winner. The four other finalists were The Buntin Group in Nashville, Tenn.; the Atlanta offices of Ogilvy & Mather and J. Walter Thompson; and D’Arcy Masius Benton & Bowles in St. Louis.
Neither Fitzgerald nor the Knoxville, Tenn.-based client would disclose billings. Competitive Media Reporting listed 1998 ad spending at $1.4 million; $621,000 through July 1999.
TVA is the nation’s largest electrical power wholesaler, with 8 million consumers in seven Southeastern states. –T.W. Siebert