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ATLANTA GMAC Insurance has named Fitzgerald + Co. its advertising agency, according to the shop.
The Atlanta agency said it would immediately begin creative development and media planning for a new campaign that would launch in select markets within the next few months. Fitzgerald was awarded the account following a review that included undisclosed contenders.
“Fitzgerald + Co. demonstrated a superb grasp of our industry and GMAC Insurance’s marketing opportunities as we plan for the future,” said Mike Jensen, vice president of consumer marketing for GMAC.
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