Fitzgerald Breaks Campaign for Raymond James

ATLANTA Fitzgerald + Co. is launching a national advertising campaign this week for financial services company Raymond James, the agency said.

The campaign includes three print ads and one television spot. The former are being placed in the February Architectural Digest, the Jan. 24 edition of BusinessWeek and in Forbes. The latter is scheduled to begin airing next week on CNN, Fox News and CNBC. Banner ads also will appear on The Wall Street Journal‘s online edition.

The campaign carries “Raymond James. Individual solutions from independent advisors” as a tagline and targets affluent, experienced investors. Ads feature a variety of people at different stages of life, including a father saving for his children’s college education, a woman providing for her aging parents and a lawyer who is retiring early.

“We want to represent as many kinds of people and situations as we can,” said Pam Piligian, senior vice president and group account director at the Interpublic Group shop in Atlanta.

“Recognizing that every investor is unique is what makes Raymond James different from other firms,” said Mike White, vice president of marketing for the company.

Fitzgerald + Co. won the account of the St. Petersburg, Fla.-based company after a competitive review in 2001. Campaign spending was not disclosed.