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Interpublic Group’s Fitzgerald & Co. today said it would no longer be working with insurance giant Aflac. The agency in Atlanta has handled media buying and planning chores for the client since 1990.
Aflac began a review of its advertising chores late last year via Santa Monica, Calif.-based consultancy Select Resources International. The main creative incumbent, Publicis Groupe unit The Kaplan Thaler Group in New York, which introduced the brand’s iconic duck mascot a decade ago, is not participating.
“We
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