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DDB Strikes Battleground Blows for Midway Home Entertainment
DALLAS–DDB Needham Dallas last week launched four television spots for Midway Home Entertainment’s latest game release, Mortal Kombat 4.
Three 15- and four 30-second executions are backed by $4 million in media spending and will run through the end of the year.
The 30-second ad, “Darkness Is Calling,” opens in a forest with white smoke drifting through trees. Live-action scenes of weapon-wielding characters are interspersed with animated game shots as a narrator observes: “The crushing pound of a mallet.
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