First Mover: Lyle Tick

Bacardi's new marketer in charge of Grey Goose discusses the finer points of selling booze

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What will you miss most about agency life?

Thinking every day about multiple categories and multiple brands. It takes a bit of mental dexterity and a little bit of ADD to be good on the agency side. [But] that's exciting to come in and think about different categories and different challenges every day. It keeps you sharp.

What won't you miss?

A certain level of frustration that comes from a lack of control. You're putting your heart and soul into these strategies and these ideas.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in