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NEW YORK First Look Studios has tapped Special Ops Media as its lead interactive agency, solidifying a relationship that began four years ago.
The New York-based digital shop will handle creative duties and online media planning and buying for the independent entertainment company’s theatrical titles. It will also oversee the client’s online movie publicity.
SOM’s initial assignment as First Look’s lead digital agency involves The Dead Girl, which opens in theaters Dec. 29. Designing the movie’s Web site and spearheading an exclusive trailer promotion with AOL are among its tasks for the mystery thriller.
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