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Euro RSCG Worldwide is taking its ˜Be first” campaign to the next level. Recently, the agency announced plans to air the first TV ad of the new millennium, a 90-second spot highlighting 20th-century ˜firsts,” which will air on Pitt Island.
The island lies 190 miles east of New Zealand in the South Pacific and is the first place on earth to ring in 2000.
Devon Direct, the shop›s Berwyn, Pa.-based direct marketing division, is sending a four-person team to the island for another ˜first.”
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