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Internet ad revenue rose nearly 40 percent to $4.6 billion in the first half of 2004 compared to the year-ago period, according to a report released last week. In the second quarter, online ad revenue was $2.37 billion, up almost 43 percent from $1.66 billion during the same period last year and up 6 percent from $2.23 billion in the first quarter. The figures are from the Internet Revenue Report, sponsored by the Interactive Advertising Bureau and conducted independently by the New Media Group of PricewaterhouseCoopers.
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