First Franklin Ponders Shops

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Heading Online, Mortgage Lender Dangles $10-15 Mil. Account
SAN FRANCISCO–Lender First Franklin Financial Corp. is talking with a handful of agencies on the West Coast about handling the estimated $10-15 million national launch of its newly created online mortgage company, said sources.
The client, based in San Jose, Calif., is planning to jump into the Internet mortgage market later this year. It has tapped Jack McBride of consultancy McBride & Associates, Modesto, Calif., to handle its review, sources said.




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