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TV Spots From Laughlin/Constable Support MasterCare Guarantee
CHICAGO–Bridgestone/Firestone this week debuts its first national TV campaign in nine years on behalf of Firestone Tire & Service Centers with two spots from Laughlin/Constable here that look to brand the chain’s MasterCare service.
The work, which was tested in 11 markets last fall, makes the promise, “Fixed right the first time or your money back.”
The Chicago office of N.W. Ayer & Partners won the project from the Rolling Meadows, Ill.-based
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