Fires on the Mountain, From Land Rover

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NEW YORK As part of the recently launched campaign for the new Land Rover LR2 from WPP Group’s Young & Rubicam, the Irvine, Calif., office of the agency made three documentaries about the role volcanoes play in Hawaii, where the TV spots were shot.

The campaign, which is set to run from April through July, will include two 30-second and two 15-second spots, as well as out-of-home, guerilla, interactive and radio executions. The TV spots show the vehicles driving around volcanic lava flows.


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