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Infomercial Promotes Hitchcock Video Set
LOS ANGELES–Infomercial company In-Finn-Ity Direct is working with Universal Studios Home Video on promoting “The Alfred Hitchcock Centennial Collection,” a 13-title release.
The infomercial uses the same entertainment show format In-Finn-Ity pioneered for MGM/
UA’s 1996 film Golden Eye and James Bond library of videos. Hosted by E! veteran Steve Kmetko, the Hitchcock program lures late-night viewers with a mix of interviews, trivia, testimonials and film clips–punctuated by the pay-as-you-go direct offer.
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