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Veteran creative Len Fink, who merged entertainment and advertising a decade ago as an architect of Creative Artists Agen-cy’s campaigns for Coca-Cola, has opened a new shop, Amoeba. The agen-cy’s first client also marries entertainment with advertising: Z.com, an entertainment Web site.
TBWA\Chiat\Day in Playa del Rey, Calif., handles media planning and buying for the site. It is expected to spend at least $10 million when it debuts its first consumer campaign in early 2001.
Like its shape-changing namesake, Amoeba, Los Angeles, is de-signed to be fluid, noted Fink.
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