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Sure it may be in a conservative town, but Salt Lake City agency Love Communications has stuck its finger in the eye of convention with a new slogan for casual-dining chain Wingers. And it’s not hard to tell which finger.
A rebranding effort for the 30-unit Salt Lake City-based chain carries the slightly off-color line “Give hunger the bird,” and the sauce used on the buffalo wings is now called “Freakin Amazin’ Sauce.” Five new TV spots include one with a man who grabs his soiled shirt from his wife so he can suck out the spilled sauce before she washes it.
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