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Auto advertisers looking to get more mileage out of their online ads may want to pick up a copy of J.D. Power & Associates’ “Online Media Study—Wave 1,” a survey that offers insights into buyers of specific brands and where on the Web they may be found.
“It’s not unusual for [auto advertisers] to just buy the big portals and auto-specific sites,” said Gene Cameron, executive director of media solutions at the Westlake Village, Calif.,
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