Financial Ads Lead the Pack

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Boldly going where advertisers seem to go no more, financial services companies easily led the June list of companies spending ad dollars on the Web. According to a new report from Milpitas, Calif.-based Nielsen NetRatings. Providian Bank Corp., J.P. Morgan Chase & Co., and Capital One Financial Corp were the first, second and fourth leading online advertisers respectively for June 2001.

The three financial services companies spent $51.7 million on Net advertising while combined online ad spending for the top 10 Web advertisers was only $143 million.

“The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in