Finalists Prep for Goodyear Return

NEW YORK The two finalists in Goodyear’s $40 million creative review—Saatchi & Saatchi and McCann Erickson—will return this week to the client’s headquarters for another round of presentations, the client has confirmed.

The meetings are scheduled for late in the week, with Interpublic Group’s McCann presenting on Thursday and Publicis Groupe’s Saatchi pitching on Friday, a client representative said. Goodyear is based in Akron, Ohio. The New York-based agencies declined comment.

Based on the meetings, client executives will select an agency to succeed Havas’ Arnold in Boston, which is not defending the business.

A decision is expected next week.

McCann and Saatchi emerged from an earlier round of presentations that also included Havas’ Euro RSCG in New York [Adweek Online, Dec. 16].

Media duties, which are not in play, remain at Havas’ MPG in New York.

The New York office of search consultancy Jones Lundin Beals is managing the review.