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NEW YORK The two finalists in Goodyear’s $40 million creative review—Saatchi & Saatchi and McCann Erickson—will return this week to the client’s headquarters for another round of presentations, the client has confirmed.
The meetings are scheduled for late in the week, with Interpublic Group’s McCann presenting on Thursday and Publicis Groupe’s Saatchi pitching on Friday, a client representative said. Goodyear is based in Akron, Ohio. The New York-based agencies declined comment.
Based on the meetings, client executives will select an agency to succeed Havas’ Arnold in Boston, which is not defending the business.
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